Car-Sharing Service Changes Name But Not Service

WeCar to change name to "Enterprise CarShare"

Starting this month, WeCar will change its name to Enterprise CarShare. Services will remain the same. Photo by Bryan Roth.
Starting this month, WeCar will change its name to Enterprise CarShare. Services will remain the same. Photo by Bryan Roth.

While rates and services will stay the same and the Duke community won't see any change in memberships, WeCar will be known as Enterprise CarShare beginning April 16.

The change in name comes as Enterprise, which operates WeCar, consolidates several of the company's car-sharing services into one. The only changes students and employees will see during the transition are new signs by car share locations and logos on the fleet of vehicles around campus, which include four electric Chevy Volts.

"Since Enterprise is an established and well-known car rental brand, we simply changed our car sharing service's name from WeCar by Enterprise to Enterprise CarShare," said Howard Kurop, manager for marketing communications at Enterprise. "We truly believe in the future of car sharing and are dedicated to investing in resources to make the experience the best it can be with the exceptional customer service you've come to expect."

Starting April 16, members will reserve vehicles through Enterprise CarShare at The WeCar website will redirect to the new Enterprise CarShare site. All WeCar membership cards will continue to work normally and rates for renting a car will also stay the same.

Nearly 1,450 Duke community members are currently signed up for the WeCar service. According to most recent statistics, about 75 percent of Duke members are students living on campus.

As part of the transition, campus WeCar signs will be replaced with CarShare signs this summer. The 16 Enterprise vehicles parked on Duke's campuses will receive new decals with "Enterprise CarShare" printed on them as well as QR codes for easy access to the CarShare website from mobile devices.

On-campus rentals of CarShare will keep the current price structure of $8 to $10 an hour or $66 to $72 per day, depending on vehicle model. After the first 200 miles, the cost is 35 cents per mile. Fuel, maintenance and basic liability coverage are included. All memberships, reservations and payments are administered and managed by Enterprise.

Duke community members can register online for the car-sharing service at any time. After April 16, new members will receive a card displaying "CarShare" instead of "WeCar," although all cards will continue to operate in the same way and no replacements will be needed for WeCar cards. Membership costs include a $35 annual fee, but Duke students, faculty and staff who enroll for the first time receive an automatic $35 credit upon registration.