News Tip: CEO Activism Can Boost Bottom Line, Research Finds

CEOs have been taking high-profile stances against new laws affecting LBGT individuals in NC, elsewhere

CEOs have been taking high-profile stances against new laws affecting LBGT individuals in North Carolina, Mississippi and elsewhere recently. Professor Aaron Chatterji has found that while CEO activism doesn’t appear to change hearts and minds on social issues, it can strengthen bonds with existing customers. • Quotes: "CEO activism might not be about moving the needle on how people think, but might be rallying supporters to their side who actually get excited about buying the products," says Aaron Chatterji, an associate professor at Duke University’s Fuqua School of Business. Watch him discuss the findings in this brief video, which you are welcome to embed on your website: https://youtu.be/29qJ_CLZGF0 Research: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2742209 • Bio:Aaron Chatterji is an associate professor at Duke University’s Fuqua School of Business, where he specializes in entrepreneurship, innovation and the expanding social mission of business. He previously served on the White House Council of Economic Advisers (CEA), where he worked as a senior economist on a wide range of policies relating to entrepreneurship, innovation, infrastructure and economic growth. http://www.fuqua.duke.edu/faculty_research/faculty_directory/chatterji/ • For additional comment, contact Chatterji at:ronnie@duke.edu