GM recently recalled 2.6 million cars due to an ignition switch problem that has also been linked to 13 deaths. Dorie ClarkAdjunct professor of business administration at Duke University's Fuqua School of Businessdorie@dorieclark.com.http://dorieclark.comClark is a former presidential campaign spokesperson and a specialist in crisis communication. Her advanced communication class at the Fuqua School of Business focuses on media relations and leadership during crisis, among other things. Quote:"With the hiring of superlawyer Ken Feinberg, who has handled payouts for the major disasters of the past decade, GM has made a savvy PR move. They haven't announced a plan to remunerate victims, but the fact that they're considering it and the feeling that 'Feinberg is on the case' takes some of the immediate pressure off GM in the wake of congressional hearings.""CEO Mary Barra has walked into a hornets' nest. She clearly recognizes the damage and, citing an ongoing internal investigation, seems committed to uncovering the truth. But customers' memories are long. And with 2.6 million cars (and drivers) affected by the recall, that's a lot of minds GM will have to change."
