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Duke Medicine Transitions to Duke Health
Durham, NC - Starting today, Duke Medicine begins a transition to a new name: Duke Health.
As with Duke Medicine, Duke Health is not a legal entity but will serve as an overarching brand name that conceptually refers to all assets and entities within the Duke University Health System, the Duke University School of Medicine, and the Duke University School of Nursing. Our ultimate goals will remain improving the health of individuals and communities.
This decision was confirmed recently as a result of widespread discussions involving faculty, staff, trainees, alumni, board members and others in which a renewed focus on health clearly emerged as a core pursuit in a new strategic planning framework that will be introduced to the Duke Health community at the end of January.
“Duke Health signals our intention to explore more comprehensive approaches to health that extend beyond medical care and into other determinants of population health improvement,” said A. Eugene Washington, M.D., Chancellor for Health Affairs, Duke University, and President and CEO, Duke University Health System.
The transition to Duke Health likely will take most, if not all, of 2016. It will involve numerous changes of signage on Duke clinics and Duke Primary Care sites, changes to websites, and many other things. The logo, however, will be virtually identical to that of Duke Medicine except for the word “Health.”
Like Duke Medicine, Duke Health will continue to derive its strength from the internationally renowned health care delivered by our world-class clinicians and care teams, the breakthroughs in knowledge driven by our distinguished community of researchers, and innovative training programs advanced you our exceptional educators around the world.
“Importantly, the leading constant is the value we place on the dedicated, compassionate and high-performing individuals throughout our organization. They are the great strength of Duke Health,” Washington said.
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