Starting Over: Rebranding Yourself Mid-Career
Evaluate your brand and change your reputation
Duke University Fuqua School of Business Adjunct Professor Dorie Clark knows a thing or two about the power of communication. Clark reinvented herself after being laid off as a journalist and subsequently landed a job as a spokesperson for a presidential candidate. Her new book "Reinventing You" helps explain the process of evaluating your brand and changing your reputation. The advice can be especially powerful for people who are looking for a change mid-career.