MADE FOR THIS Campaign Hits the Road

Duke is bringing some of its top scholars on the road to meet with alumni and other university supporters

Duke's MADE FOR THIS campaign kickoff

This is a summary of a story written by Christina Holder on Duke’s MADE FOR THIS website.

Duke’s ongoing MADE FOR THIS campaign has hit the road, with an ambitious tour schedule ahead as it brings its message to alumni and other supporters.

Having already hit New York City, London and San Francisco, the tour now plans stops in Boston, Atlanta and Washington, D.C. In each city, the university showcases some of its star scholars, like Alzheimer’s researcher Heather Whitson.

A neuroscientist and director of the Duke Aging Center, Whitson has discussed her research enrolling patients as young as 25 to unlock the secrets of the brain long before symptoms appear.

“Alzheimer’s is one of the most complex diseases we face,” Whitson told audiences across cities. “We know the changes start in the brain decades before memory loss. That’s why we are the only Alzheimer’s disease center of excellence focused on individuals without Alzheimer’s.”

Other faculty speakers have included:

  • Chris Monroe, who is leading discovery at Duke’s Quantum Computing Center—the only one of its kind in the world;
  • Nishad Jayasundara, a professor of global environmental health, who is studying how heat may contribute to emerging health threats like kidney disease;
  • Nita Farahany, a law and philosophy professor who is leading the charge toward ethical and safer AI; and more.

Read more about the campaign and the positive impact of its traveling messages here.