PUBLISHED October 29, 2014 IN Academics, Research Duke Forward: What's In A Brand? Share this story Share this story on facebook Share this story on twitter Share this story on reddit Share this story on linkedin Get this story's permalink Print this story By Duke Today Staff In a Duke Forward talk, Fuqua Professor Gavan J. Fitzsimons sheds light on how marketing influences behavior, particularly in unintended ways. × Link to this page Copy and paste the URL below to share this page. Select URL
PUBLISHED October 29, 2014 IN Academics, Research Duke Forward: What's In A Brand? Share this story Share this story on facebook Share this story on twitter Share this story on reddit Share this story on linkedin Get this story's permalink Print this story By Duke Today Staff In a Duke Forward talk, Fuqua Professor Gavan J. Fitzsimons sheds light on how marketing influences behavior, particularly in unintended ways.
