Dognition.com, created by two Duke professors, is scheduled to debut today. The site offers dog-owning customers a series of tests to determine their pooch's relative strengths and weaknesses in various thinking skills, from empathy to cunning to memorization.
As users enter the results of their individual dogs' behaviors, they will be acting as "citizen scientists," by contributing to a data set that can be used by researchers studying dog cognition.
Frey is a professor of the practice at Duke's Sanford School and the director of Duke's Law and Entrepreneurship Program and a serial entrepreneur, running technology companies such as Accipter and OpenSite.
The cost to use dognition.com is $59.95 for a one-time assessment and then $9.95 per month for ongoing activities and updates.
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