William Boulding Named Dean of Duke’s Fuqua School of Business

Marketing and management expert has been serving in role since July 2011

William Boulding, who joined the Duke faculty in 1984, has been appointed dean of the Fuqua School.
William Boulding, who joined the Duke faculty in 1984, has been appointed dean of the Fuqua School.

William Boulding, an expert on marketing and management who has been serving as dean of Duke University's Fuqua School of Business since August 2011, has been selected to serve a full term, Duke President Richard H. Brodhead and Provost Peter Lange announced Tuesday.

Boulding, 57, the J.B. Fuqua Professor of Business Administration, was named initially to a two-year term to succeed Blair Sheppard, who stepped down in 2011. A search committee led by finance professor David Robinson and made up of faculty, students, administrators and a representative of the school's Board of Visitors recommended Boulding's full appointment after evaluating candidates from around the world.

The Fuqua School of Business, established in 1970, consistently ranks among the top U.S. business schools. More than 1,300 students from around the world are enrolled in the school's degree programs, which include the Daytime, Weekend, Global Executive and Cross Continent Master of Business Administration (MBA), the Master of Management Studies (MMS) and the Master of Management in Clinical Informatics (MMCI).

"Bill Boulding combines powerful idealism about what business schools can do for the world with immense practical skill in executing toward these goals," Brodhead said. "A great teacher and community builder, he is ideally suited to lead the Fuqua School in addressing the leadership needs of a changing world."

As dean, Boulding has strengthened Fuqua's programs at its home campus in Durham while also engaging with students, faculty and alumni at its sites in China, India, Russia, the United Arab Emirates and the United Kingdom. Boulding also has worked closely with faculty and administrators at the school and across the university, and has been a leader in Duke's efforts to promote interdisciplinary scholarship and learning.

"I am enormously pleased that the search committee has recommended Bill to us for a full term as dean," Lange said. "He is an outstanding scholar and teacher who has also accomplished much for Fuqua over the past 18 months. In that time, he has also traveled extensively to increase the breadth and depth of connections with Fuqua's growing and globally dispersed alumni network."

In addition, Boulding has "spearheaded the effort to stabilize the school's budget and bring in new resources, to continue the modernization of its educational programs fully to meet the challenges of a globalized world in which the demands of business are rapidly changing and to sustain the Fuqua faculty's outstanding record of research," Lange added. "This has built a base on which he can now lead Fuqua toward leadership among business schools through innovation in teaching, learning and research."

Described in a recent Financial Times profile as "a Fuqua man through and through," Boulding joined the Duke faculty in 1984. He earned his bachelor's degree from Swarthmore College and his Ph.D. in marketing from the Wharton School at the University of Pennsylvania. He has published research in many leading journals, often at the intersection of management, marketing and strategy. He also has served on a number of editorial boards and professional organizations.

"We considered over 100 candidates from all over the globe," said search committee chair Robinson. "We saw many people with strong academic leadership skills, with strong international management skills, with strong fundraising skills. But finding all these skills in a single candidate is challenging. That's why we're so pleased to have Bill Boulding as our next dean. He has the whole package, plus he knows Fuqua and Duke intimately."

Boulding is a past recipient of multiple teaching awards, including the Bank of America Award, Fuqua's highest faculty honor for excellence in teaching, research, leadership and service. He has been recognized for writing one of the 20 most influential papers over the previous 25 years in the field of marketing.

"It is an extraordinary honor and privilege to be a part of Fuqua and the broader Duke community," Boulding said. "In this incredible community there is a genuine sense of purpose to make a difference in the lives of others by generating the insights and producing the leaders of consequence the world so badly needs."

Boulding is married to Elizabeth Wirtz, a landscape architect. They have two children: Luke, age 23, and Emma, age 20.