The NFL says former New Orleans Saints and current St. Louis Rams defensive coordinator Gregg Williams employed an illegal bounty system that financially rewarded defensive players for hard hits, including those that knocked opponents out of games.Greg DaleDirector of sports psychology and leadership programs for Duke Athletics, Duke University.http://recreation.duke.edu/staff/greg-dale/ In addition to his work at Duke, Dale consults with professional athletes and teams and corporations. He has written four books related to leadership and performance, and is a former middle school and high school coach.Quote:"Paying a bounty for taking an opponent out of the game by intentionally injuring him is clearly outside the realm of what is acceptable in the game of football. It is unethical and it sends the wrong message to every football player at any level. It teaches young athletes that it is OK to objectify their opponent and view him as the enemy. "The idea that it is 'just part of football' is simply an attempt to rationalize behavior that is not justifiable."