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News Tip: Jeremy Lin Challenging Race-in-Sports Stereotypes

The emergence of an Asian-American basketball star challenges athletics stereotypes and counter's the thrust of NBA marketing, says Duke's Orin Starn.

Orin StarnProfessor and Chair, Cultural Anthropologyhttp://bit.ly/wL4klz

Orin Starn is a Duke anthropologist whose most recent book examines the cultural reaction to golf star Tiger Woods and his fall from grace following a recent sex scandal. Starn often studies the intersection of sports and popular culture."

Quote:

"Jeremy Lin has grabbed America's imagination because he refused to stay in the racial boxes of which we have all grown weary. He's an Asian-American from the nerdy heart of Silicon Valley doing a star turn in the sport we associate with urban black America.

"The NBA has tried to market the African-Americanness of the league by linking it to hip-hop, urban style and black male cool. But racial tectonics shift."