A Duke program to train scientists to communicate their research with policymakers, journalists and the public kicked off Friday with a workshop sponsored by the university's new Science & Society initiative.
Twenty faculty members from across the university spent the morning learning techniques to explain their research and convey their love of science with non-experts. It was the first of four sessions this semester that will train them to speak with reporters, interact with policymakers, write opinion articles, use social media and reach out to their communities.
In welcoming remarks, Provost Sally Kornbluth told the participants their effort to "make your work and the work of your colleagues accessible to the public" exemplifies the university's commitment to "knowledge in service of society."
Science & Society initiative director Nita Farahany also emphasized the importance of reaching out beyond one's own lab or classroom to the wider community, saying the workshop sessions will "improve and help hone the skills you already have to share your science." Her Duke faculty colleague Misha Angrist took the lead in organizing the workshops, which were led by Burness Communications, a public interest firm that has worked extensively with scientists.
Friday's program at University Tower included mock interviews, video clips and group exercises that encouraged the researchers to share stories and move beyond jargon to communicate more effectively.