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News Tip: Advertising Expert Available to Comment on Super Bowl Commercials

Fuqua professor Ken Wilbur can provide analysis during and immediately after the Super Bowl

Professor Ken Wilbur can provide analysis of commercials during and immediately after the Super Bowl on Sunday, Feb. 5, including which ads worked and some of the logic behind marketers' messages.Ken WilburProfessor, The Fuqua School of Business, Duke Universityhttp://www.fuqua.duke.edu/faculty_research/faculty_directory/wilbur/ http://kennethcwilbur.com Wilbur teaches core marketing in the daytime MBA program at Duke's Fuqua School of Business. He has analyzed advertising response data for a variety of companies, including Google and Amazon. Wilbur's research focuses on the intersection of advertising, media and technology.