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Conference Examines Business and Policy Trends in Medicine

Trends in preventive and predictive health care will be discussed during a day-long conference Nov. 4 at Duke

Students, educators and business leaders will gather to discuss trends in preventive and predictive health care during a day-long conference Nov. 4 at Duke University's Fuqua School of Business.

The conference, which is open to the public, will feature speakers and panelists from the Centers for Disease Control & Prevention (CDC); leading medical technology and pharmaceutical businesses; health care providers and insurers; industry associations; and the Duke academic community.

Lynn Steele, director of the Division of Emergency Preparedness and Response in the CDC's National Center for Public Health Informatics, will deliver the keynote address in the morning session. Other featured speakers include Mary Grealy, president of the Healthcare Leadership Council; Donna Farnandez, vice president of advocacy of Johnson & Johnson; and Dick Hinson, vice president, commercial operations of Roche.

Topics for afternoon breakout sessions include: the impact of wellness and prevention programs on health care costs; models for improving the delivery of health care; the role of information technology in enhancing our ability to predict disease trends; and emerging technologies in the diagnostic arena. The conference will conclude with a career fair for students, featuring top employers from all sectors of the health care industry.

Conference registration is free for Duke students and faculty, $20 for students from institutions other than Duke and $30 for the general public. Parking is available in the lot behind the Fuqua school, on Towerview Drive. Registration and breakfast begin at 7:45 a.m.; opening remarks begin at 8:30 a.m.

For registration or more information, visit http://www.dukehcc.com.